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Why Choose a REALTOR® When Selling a Home in the Anaheim Hills Area?
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It is extremely rare to find a real estate professional who sets himself apart with distinction in everything he does...
...unless you select the real estate professional who has distinguished himself by making a total commitment to excellence.
- Tony Dove.
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 When you're thinking about selling your home in Anaheim Hills or the surrounding Orange County communities, you need to ask yourself the following questions: Do you have the time, energy, sources of information and contacts necessary to do the job yourself? If you are one of the do-it-yourself people, would the results be as good, or better than they would be if you had professional assistance? Would the process go more smoothly? Would it give you more personal time? Would you sell for more if a real estate professional were involved? Read the following information and learn how a real estate professional can help you understand everything you need to know about a real estate transaction.
How Do Real Estate Professionals Get Paid?
Real estate agents or brokers are generally compensated through the sales commission paid by the seller when a transaction closes. Agents have expenses and financial obligations just like you, so it will be to your mutual benefit if you choose one real estate professional and stick with that person through the entire transaction process. The agent will respect your loyalty and will respond with a sincere commitment to you.
Why a REALTOR®?
All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR® logo on business cards and other marketing and sales literature.
REALTORS® are committed to treating all parties involved in a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge regarding the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.
You Be the Judge!
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $300,000. If you had a $300,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $300,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be less than wise to consider a deal in real estate without the professional assistance of a REALTOR®!
Selling a home in Anaheim Hills and the Surrounding Communities
This process generally begins with a determination of a reasonable asking price. Your real estate agent can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires that a REALTOR® utilize these cooperative relationships when it benefits their clients.
Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your real estate agent will know when, where, and how to advertise your property.
There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends and family and personal contacts.
Security
When the property is marketed with the help of an agent, you do not have to allow strangers into your home. Agents will generally pre-screen and accompany qualified prospects through your property.
Negotiating
The negotiation process deals with many of the same issues for both buyers and sellers, as noted above under the buying process. Your agent can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing questions may arise. For example, unexpected repairs may be required to obtain financing or a cloud in the title could be discovered.
The required paperwork alone is overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues and move the transaction to closing.
For further information, read about the Critical Role of the REALTOR® and the nearly 200 duties we perform within the average real estate transaction.
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This information is deemed to be accurate but not guaranteed.
You are advised to independently verify any information
or data that influences your decision to purchase or sell
a property. The current listings & closed transactions
are taken from the Southern California Multiple Listing Service
and may not be the work product from any one agent or broker.
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Tony Dove, REALTOR®
Direct: (714) 283-1116
Office: (714) 282-4300
Toll Free: (800) 615-2707
Email: Tony@TonyDove.com
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© 2006-2009 Tony Dove
The contents of this website are protected by copyright.
No elements may be copied or downloaded without the express permission of Tony Dove.
DRE# 01712563
Please read our disclaimer and privacy statement.
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